Customers are key to your next funding round through:

• Molding technology into viable products
• Confirming value propositions and redefining those that aren't working
• Validating the overall business model

Early stage companies often find it difficult to acquire reference customers because they:

• Have difficulty accessing decision makers at target accounts
• Lack sales and business development leadership
• Don't have sales negotiation experience
• Can't afford full-time enterprise sales team
• Don't have the specialized sale skills required.

Technology start-ups need to gain customer involvement in their product development and refinement process. They also need references from marquee customers to enable them to cross the chasm to the mainstream. Growth Process Group brings seasoned sales and marketing resources that early stage companies have difficulty securing. We have a proven process for selecting, attracting and acquiring your first customers.

Growth Process, through its proven AlphaDeal Program, secures your first customers. Contact us at info@growthprocess.com for more information and be sure to check out our Resources section.