Initial customers in new markets are crucial for:

• Validating product capabilities
• Redefining and confirming value propositions
• Providing reference-able accounts

Established companies often want to test new markets prior to involving their sales force:

• Don't have the specialized, evangelistic sale skills for new market development
• Need to insure that the product/solution fits the market
• Lack domain knowledge in the new markets
• Don't' want to divert the sales force before the solution is proven
  

Growth Process, through its proven AlphaDeal Program, secures your first customers. Contact us at info@growthprocess.com for more information and be sure to check out our Resources section.