| Title |
Author |
| Crossing the Chasm |
Geoffrey Moore |
| Inside the Tornado |
Geoffrey Moore |
| The Gorilla Game |
Geoffrey Moore |
| The Next Level |
Wood |
| The Knowing-Doing Gap |
Pfeffer and Sutton |
| Competitive Advantage |
Porter |
| Competitive Strategy |
Porter |
| The eProcess Edge |
Keen and McDonald |
| Enterprise One to One |
Peppers and Rogers |
| The Innovator's Dilemma |
Christensen |
| The New Strategic Selling |
Heiman and Sanchez |
| Successful Large Account Management |
Miller and Heiman |
| Solution Selling |
Bosworth |
| Selling 2000 |
McMahon |
| Selling High Tech High Ticket |
Katsaros |
| Spin Selling |
Rackham |
| The Discipline of Market Leaders |
Treacy & Wiersema |
| Marketing High Technology |
Davidow |
| You Can Negotiate Anything |
Cohen |
| Getting Partnering Right |
Rackham et al |
| Getting Into Your Customer's Head |
Davis |
| Start Up |
Kaplan |
| Consultative Selling |
Hanan |
| Virtual Selling |
Siebel and Malone |
| Creativity in Business |
Ray and Myers |
| Managing Major Sales |
Rackham and Ruff |
| Rethinking the Sales Force |
Rackham |
| Revenue Management |
Cross |
| Secrets of Software Success |
Hoch, Roeding, Purkert, Lindner |
| Net Gain |
Hagel and Armstrong |
| Net Worth |
Hagel and Singer |
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