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We help technology companies that sell to the enterprise
• Improve: Sales Productivity, Revenue Growth and Management Execution
• Through: Sales & Marketing Consulting plus Interim Management Services
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Selling SaaS
to the Enterprise
Speaking Engagements
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SaaS University
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LinkedIn Group: Selling & Marketing SaaS to the Enterprise
Recommended Books and Articles
 

Recommended Books and Articles

Books

  • “Behind the Cloud” by Marc Benioff
  • “Digital Body Language” by Steven Woods
  • “The Facebook Era” by Clara Shih
  • “Sales 2.0, by Anneke Seley
  • “Selling to Big Companies” by Jill Konrath
  • “Strategic Entrepreneurism” by Jon Fisher
  • “The Four Steps to the Epiphany” by Steve Blank
  • “Salesforce.com, Secrets of Success”, by David Taber
  • “Crossing the Chasm” by Geoffrey Moore
  • “The End of Software” by Timothy Chou

Articles
Stanford Continuing Studies“Selling & Marketing Software as a Service (SaaS) to the Enterprise” offered at Stanford as a five session course for working professionals.

Info & registration.
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