This service is a comprehensive evaluation of a client's readiness to entertain sales of its products and services. It is a pre-requisite for the AlphaDeal Program. This includes assessment of value propositions, target markets and target titles, ideal customer criteria, channel eco-system, sales tools, pricing models, differentiators, collateral and sales process. The Sales Readiness Assessment involves two or three meetings with the executive staff over the course of a week. The deliverables include an analysis of key sales issues, GAP Analysis and a proposal for proceeding.